Part of the allure of e-cigarettes is that they are safer than cigarettes. Instead, of puffing on a cigarette, vaping allows you get the same enjoyment by inhaling water vapor through an electronic cigarette, which is a battery-operated inhaler or a personal vaporizer, such as a pipe or a hookah. When a user takes a drag, the person gets varying amounts of nicotine, which causes a rush of adrenaline when it is inhaled from cigarette smoke. Smoking causes an increase in dopamine that results in a feeling of euphoria.
As e-cigarettes market grows, vape shops need to do whatever they can to stay competitive. From updating your marketing strategy to integrating more visuals into your campaign, check out these five unique ways for you to boost your revenues. We believe you will find them to be a breath of fresh air.
5 Clever Ways to Boost E-Cig Sales
Customize Your Approach
Forget about those one-size-fits-all marketing strategies. They don’t work. Instead, think about your demographics, as well as consumers’ personalities, attitudes, interests, and values. Take this information and create marketing campaigns around these attributes. If possible, customize information to personalize efforts based on consumers’ individual preferences and past purchasing habits.
Remember, People Like to Watch
The world is one where we not only want to hear about what our friends think, but we want to see them doing it. So, you need to get your own YouTube channel. Send influencers some samples and wait to exhale. There is an audience for everything. Post a video vaping and people will watch. If you get someone to mention your shop, your brand, or even show a quick glimpse of your brand, then, good for you.
Up the Ante
Ok, so we already established that video is important. Now, it’s time to take it to the next level. Know someone who is a celebrity, a reality star, or someone with an insane number of followers on Twitter who also likes to vape? Here is your chance. Either send that person your product and cross your finger or double-down or come up with a cool catchphrase that can get other followers encouraging an influencer to try your brand. A good way to find your person is to consider relevance, how much they engage with its audience, and the total number of followers.
Give Some Freebies
Everyone likes to get something for free. Give the people they want by giving them a freebie. Implement a rewards system that also has an SMS campaign. This will help with retain and optimize the average customer value. Whether you offer a free vaping starter kit or a free bottle of juice, you will be able to obtain phone numbers and emails so that you can remarket customers in the future. Don’t underestimate this tactic. If people try something for free without signing up for an account, there is a good chance they will come back to you if you have a quality product.
Open an E-Cigarette Merchant Account
We are not blowing smoke when we say that opening an Electronic Cigarette Merchant Account can increase your sales. A merchant account allows you to effectively and efficiently accept and process credit and debit card payments. In a world that is becoming less reliant on cash, businesses, including e-cig merchants, must step up to the plate and give customers the option of accepting and processing credit card payments. Obviously, this is crucial for businesses that operate exclusively online. It is equally important for bricks-and-mortar businesses. Some businesses have found that revenues have increases by more than 50% by giving customers the option of paying via credit and debit cards.
Maybe it’s time to exhale. Consider these options and get your business in the position to grow and thrive.
Source Credit: Electronic payments expert, Blair Thomas, co-founded eMerchantBroker. His passions include producing music,and traveling to far off exotic places. eMerchantBroker is America’s No. 1 bad credit merchant account company, serving both traditional and high-risk merchants.